Can you Make Money from Youtube Shorts?
The owners of the major social networks have realized that users have had a very positive response to short-lived audiovisual content. Hence they’ve responded to this trend, and YouTube will do so by paying you to make shorts go viral.
After the success of TikTok, which is characterized by having content of up to three minutes in length and offering the possibility of editing videos in a simple way without leaving the application, Twitter also included the Fleets; Facebook implemented ‘Reels,’ and YouTube launched YouTube Shorts just over a few months ago.
Unlike Twitter, YouTube had a very nice response. This new feature now generates more than 15 billion global daily visits, up from 6.5 billion in March 2021, according to Sundar Pichai, CEO of Alphabet.
The YouTube Shorts Fund will allocate $100 million to pay content creators between 2021 and 2022.
Learn how to create a YouTube channel and monetize by taking this course on YouTube Mastery program.
Users must upload videos of no more than 60 seconds to be eligible to earn between $100 and $10,000, depending on the interaction and views of the video.
In this article, you will find out what Youtube Shorts are? where the video section is located, How to make Youtube Shorts? And step-by-step procedure on how to make money from youtube shorts.
What are Short Videos or YouTube Shorts?
The short video format with music and fun effects has captivated people from different countries. For this reason, Google decided to create its own version and bet on YouTube Shorts.
The version that includes this feature was first launched in India in September 2020. As in the origins of TikTok, the videos were 15 seconds long.
But, the Shorts have advanced in a few months and have been adapted to the user preferences. Hence currently, those who decide to upload short videos can select a duration of up to 60 seconds.
Target Audience of YouTube Shorts
Most of the people who can be called the target audience of YouTube Shorts are entertainers and artists who want to be noticed. Some of them want to become influencers or get more subscribers to their YouTube channel in order to be able to participate in the YouTube Partner Program.
And, of course, you can’t leave viewers and subscribers aside when talking about the target audience of YouTube Shorts because without them, there’s no point in creating short videos at all.
The kind of content viewers expect to see on YouTube Shorts might include:
• Entertainment – although movies are long, discussing characters or explaining obscure moments to subscribers may be one of the ideas that viewers may be interested in.
• Gaming – For gaming, unusual gaming tips, tricks, and skills can be demonstrated in a short video.
• How-To (How to do) – a couple of brief illustrations with how-to recommendations can be another entertainment for DIY lovers.
• Science and technology – a brief description of future gadgets or applications and the convenience of using them can be explained within 60 seconds.
In addition to the above, there are several other categories: people and places, music, domestic and wild animals, education, etc.
How does YouTube Shorts work?
Although it has several similarities with TikTok, YouTube short videos are not exactly the same. For example, they are not on a platform other than the main one.
As with Instagram Reels, clips are built-in features of the original YouTube app. Its operation is easy, and if you usually use TikTok, it will not be complicated at all.
When you enter the YouTube application, go to the bottom bar of options and press “Shorts.” As soon as you enter, the first short will start to play. Leave it until the end and slide to download shorts or continue watching.
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Why use Short Videos?
Not only Youtubers have decided to take advantage of shorts. But also those who have businesses and want to create quality content for their clients. Why? Because when they post their short videos, they get several benefits.
Next, I talk about the advantages that YouTube Short offers you:
1. You interact with your potential customers
When you spend time studying the preferences of your potential customers, you determine what type of content captures their attention. If you upload short videos that are interesting to users, it is easier for you to connect and interact with them.
Interaction helps people feel connected to your brand.
2. You Reach a Larger Audience
Generation Z is the one that most often consumes YouTube Shorts, so through this feature, you get a younger class audience to know about your business.
3. You Reflect a more Modern Image of your Brand
Adapting to this technology helps you convey an up-to-date idea of your business. Short videos are relaxed and fun, but that doesn’t mean you can’t announce significant ideas with them.
4. You Humanize your Business
If you include the people involved in your business and in the creation of these short videos, it is easier for your customers to connect with the brand.
5. You Present your Products or Services in an Original Way
You may think that 60 seconds is a short time; however, there is an advantage: it encourages you to be more creative. You can present a lot of helpful information in a minute, for example, the different uses or benefits and advantages of your products.
How long is a video on YouTube Shorts?
The lowest length available for short YouTube videos is 15 seconds. If you need to convey a longer idea, don’t worry, you also have the opportunity to create a 1-minute short.
Can you make money from YouTube Shorts?
When other brands decide to advertise on YouTube, the platform pays those who create the videos. Ads also appear in the shorts playback option, but the creators do not charge for them.
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To cover the lack of YouTube Shorts fees, this brand has created a fund of 100 million dollars. Thanks to that, the platform pays those who create short videos and help define the future of this feature.
The amount paid ranged from 100 to 10,000 USD. To receive it, you must meet a series of requirements:
• Have uploaded at least one short in the last 180 days. Make sure it meets the platform requirements.
• Your channel must follow YouTube’s monetization, copyright, and Community policies.
• Videos are not allowed to have third-party network logos, watermarks, or not be original.
• Be of legal age in your country, with the exception of the US, where the minimum age accepted is 13 years.
So Can you make money from YouTube Shorts? Yes, you can make money with YouTube shorts.
Here we go for the $100 Million Funds at YouTube Shorts
As you might expect, this $100 million fund for YouTube Shorts is a way to attract users who are currently in the competition.
YouTube hopes that popular users on TikTok and Instagram will come and post content on its equivalent service. Money might just attract them.
The popularity needed to make money will depend on the number of people who create and view Shorts each month. Payouts will also depend on the location of each creator’s audience.
Learn how to create a YouTube channel and monetize by taking this course on YouTube Mastery program.
Additionally, YouTube requires video authors to post original content. Those who thought they were making money by posting content they have already posted on TikTok or another platform should stop thinking about this technique now.
YouTubers can already earn money from ads that appear before or during their “classic” videos on the platform. The Shorts can thus be an additional income. It is still necessary to have ideas and post content that will be seen and appreciated by millions, even tens of millions of people.
Learn how to create a YouTube channel and monetize by taking this course on YouTube Mastery program.
What Happens if you are Eligible for the YouTube Shorts Fund?
You must first claim your bonus. In fact, if you are eligible, you will receive an email and a message from YouTube around the 8th and 10th of the month asking you to claim your bonus.
It is so important because if you don’t claim your bonus by the 25th of the month, it expires! Also, remember that this process must be done for each month that you are eligible to receive the bonus.
To claim your bonus, you need to complete 2 steps:
1. accept the terms
2. link your AdSense account to your channel
Why then Make Short Videos at all?
1. In order to gain more subscribers to the channel. Shorts gain views faster than regular videos. That is, you reach more people. If they like the content, they will go to the channel, subscribe and watch other videos (not Shorts) that already have ads.
To encourage the transition from Shorts to regular videos, you can leave links in the description.
2. To promote your brand or specific goods or services. Viewers might be interested in a product they saw in Shorts, or they might like the charisma of a blogger and will specifically search for channels, social media, or the author’s website.
3. To post links. In the description, you can place text and links. There may be a link to your website, a webinar or training course page, or an affiliate link. But this method of promotion (or earnings) is not very effective since the description is hidden, and not every user will find it. You need to know where this description is. So the likelihood that it will be opened without a call to action in the video itself is very low. But you need to test it out.
How to Activate Shorts on YouTube?
To upload short videos, make sure the version of the app you have supports the feature. Next, I explain each step you have to follow:
1. Download the latest version of the YouTube app
Since YouTube Shorts are recorded from the smartphone app, it is vital that it is up to date. Go to your device’s app store and type “YouTube” in the search bar.
When the options appear, go to the first one, and if “Open” appears in the next window, it is because the app is updated. Otherwise, you have to access “Update” and wait for it to download.
2. Access the YouTube short video feature for the first time
Once the app is updated, open it and go to the bottom bar of options. Right in the middle, there is a + sign inside a circle. Press it.
Now, go to “Create a Short.” The message “Allow access to camera and microphone” will appear on the device screen.
3. Allow the app to access certain features of your cell phone
When you press “Allow access,” you will find another box to confirm this step. Therefore, select between “While the app is in use” and “Only this time.”
Next, you will be asked the question “Allow YouTube to record audio?” choose the option you prefer.
Done, with these steps, you will activate the shorts!
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How to Make a Short Video with YouTube Shorts?
Now that the feature is live, it’s time to create a video. And I’m going to show you the step by step:
1. Open the YouTube app and select the shorts option
Just like when you have activated this tool, press the “+” option; it is in the bottom bar of options. Then, go to “Create a short.”
You will most likely need it to last longer than 15 seconds.
To increase the duration, press the number 15 located above the red button to record. When you do, increase directly to 60 seconds.
2. Start recording your short video for the YouTube channel
To start the recording, you have two options: the first is to press and hold the red button; the second and, for us, the most comfortable, is to press the button once when you want to start and once to finish.
At the top of the device screen, there is a line that fills in red as you record. If you want to delete the video, hit the undo option.
If you select “Close,” you can access two options: “Delete” and “Save and exit.” When the video is ready, tap on “Done.”
3. Edit your videos and apply the improvements available in the app
In the next window, you have the opportunity to add sound to your short. If you do, it is important that you have something in mind. Recordings with original audio or music from the YouTube library must be 15 seconds long.
In the youtube Video Editor, you can also add text to the video; select the format, font, and color. Those who add phrases to the shorts use the “Chrono” option to choose which section of the video the text appears.
Finally, in the YouTube short video editor, there are filters that you can apply to the video you have recorded.
4. Save arrangements, go back to a recording, or discard changes
If you don’t like the result of the video after you’ve edited it, click the back arrow to undo all the changes or go back to the recording.
If you select “save as draft,” the version of the short containing all the changes will be stored, and when you are satisfied with the settings, press “Next.”
5. Adjust the last details of your short video for YouTube
The first thing you need to do on the next editor screen is written a title for your YouTube Short. The limit is 100 characters. Choose one that is attractive to your potential customers and makes it clear what the content of the video is all about.
Then, make your privacy settings: Upload as, visibility, and Select public. The first option is related to how the people who play the short will see you; you can change your name and profile picture.
As for visibility, the YouTube options are:
• Public – Anyone can view and search for the short.
• Unlisted – Anyone who has the link.
• Private – Only seen by the people you select.
Before uploading the short video, please specify if it is suitable for the general public or not. When you do all the configuration, press “Upload Short.”
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What should you keep in mind to uploading a short to YouTube?
Now that you know how to create short video formats on YouTube, I’m going to give you some important tips on how to prevent them from going unnoticed.
1. Proper use of the hashtag shorts so that they find the video easily
The platform mentions that adding the short tag is optional, but I recommend that you always write it. There is SEO on YouTube, so placing it in the description helps the algorithm identify you.
The result of applying this tip is that your video will appear to people who view the type of content you create.
2. Thumb or thumbnail for your video so they can see it from the computer
When the person sees the short from a mobile, YouTube assigns a thumbnail, an image of the video. However, this will not stop you from selecting a thumb for your short video.
The thumbnail you choose will be available to those who view the short from a notebook. To place one, you need to record the video and upload it through your profile in YouTube Studio.
You just have to enter the editor and upload the thumbnail you prefer for your short.
3. Create a description that is attractive to your target audience
To write a description on YouTube, you must do the editing from within YouTube Studio on your computer. This section is not very long, but it is attractive to users, so they decide to see the short.
4. Schedule your short to upload automatically
When you choose the visibility of the YouTube Short, you will find the option Schedule. You can select the day and time you prefer the video to be uploaded.
Automation makes it easy to upload short videos and allows you to set a schedule for posting content to your YouTube channel.
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Are YouTube Shorts Similar to TikTok?
Shorts – short videos up to 60 seconds long. Like TikTok, but on YouTube. Therefore, almost all the tools that work in the Chinese social network can be used in Youtube Shorts. Now they are available in almost all countries.
Is it Worth Investing in YouTube Shorts?
Vertical videos are gaining popularity due to the fact that mobile operators give users more and more Internet traffic, and competition among videos in this format is low. It is the ideal format for 2021; that is why YouTube has a separate category called Shorts videos.
The question is; Can you make money from YouTube Shorts?
Yes, you can make money with YouTube shorts.
Is it Hard to Attract an Audience with YouTube Shorts?
There are now more Shorts viewers than creators. Therefore, those creators who promote the format first get a large audience. Since the format has appeared recently, it makes sense to use it to take a leading position.
Which Audience are YouTube Shorts for?
Is your business not built for short vertical videos? Because you do, for example, chess? Do not rush to conclusions: short videos are suitable for any segment. Expert, educational, narrowly focused content – they all find their audience.
Where to Start and how to find out the Preferences of the Audience?
If you don’t know where to start, make small vertical videos. It can be a cut from popular videos on your Instagram business account. But don’t get carried away! After publishing, analyze the results – this is what will help you understand what the audience likes and what does not.
How often should you Post YouTube Shorts?
Currently, it is better to upload 1-5 videos per day and increase this number. At least 2-3 posts should be made per week.
Prepare the video in advance and publish it on schedule to avoid interruptions. Videos published between 8 am and 10 am and 5 pm to 7 pm are best recruited. But it’s not worth it to part – between the videos, pause for an hour or two so that the videos have time to be indexed.
What Video Length should I choose?
The most important indicator for shorts is viewability. Therefore, it is better to concentrate on short videos lasting 30-40 seconds.
The format should be 9×16; since it is these videos that have the greatest viewing depth. But do not forget about experiments: 5-10% of videos can be longer, but always with an intriguing beginning and end.
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Is it Worth Experimenting with?
Try different formats: no one knows exactly how the platform’s algorithms work yet. Try videos with subtitles because the text holds attention. At the same time, keep an eye on coverage.
If you see that some format has gained more views, conduct a thorough analysis. Take into consideration everything from the time of publication to the relevance of headlines.
How to optimize Youtube Short videos?
The format is fully adapted to mobile phones. It is from them that you should download the video. But it is better to optimize it already on the computer. Here’s how to do it;
Preview: Choose the brightest thumbnail as the cover to attract the audience. By the way, YouTube often chooses the best thumbnail from the video.
Name: Use words from the most popular queries. The title should not be so long: 6-7 words for a catchy video title is enough.
Description: Use the hashtag #shorts to quickly initialize the video. Write what the video is about and attach a link to the main channel.
Tags: With them, your videos are more likely to be recommended. Use key, relevant words and phrases.
End screens and subscribe buttons: They should be added at the end of each video to help guide viewers on where to go next. For example; if the video is educational, attach a link to the channel and indicate that you talk about the topic in more detail.
Playlists with themed Shorts will significantly increase conversions. If a person liked the video, he would definitely watch a few more like it. Always group posts by topic and attach Shorts to intros.
Shorts love collaborations, experiments, and any segments. Now they are indexed as separate videos, which means they can be published from the main account. Avoid long pauses between publications, keep track of the timing and use all the tools provided.
Don’t delay – start shooting Shorts now, while competitors have not occupied the niche.
What are the Requirements for Unique Content?
There is a lot of duplicate content on Youtube, but it does not become a leader. When the competition rises, duplicate videos will become highly undesirable.
Now, the direction of Entertainment shoots best: challenges, life hacks, humor, dances – such videos are more likely to get into recommendations.
What about copyright?
Don’t want brands and strikes? Then in no case do not use the content for which you do not have copyright. Create unique videos if you wish to make money, YouTube support, and monetization.
Make Money with YouTube Shorts?
Can you make money from YouTube Shorts? Yes, you can make a lot of money from YouTube shorts.
Unlike TikTok, you can monetize content in Shorts right now: YouTube has allocated $ 100 million for content creators. To receive part of this money immediately after notification of bonuses, you must agree to the terms and conditions within 25 days. Otherwise, they will burn out.
How to get more Views on YouTube Shorts
Always keep the duration in mind
Shorts on YouTube can last up to 60 seconds. However, YouTube does not recommend videos longer than 15 seconds.
There are a few things to keep in mind:
Only short videos up to 60 seconds long can be uploaded to YouTube.
The Shorts Camera allows the creator to record a maximum of 60 seconds of video.
With both of these aspects in mind, videos of 15 seconds or less are the keys.
Because of that, your audience may not be interested in your material for the full 60 seconds and may skip it. As a result, YouTube’s algorithm labels the video as “not so good.” For this reason, I recommend that you upload or shoot a video of an average of 15 seconds for your YouTube Shorts.
Give yourself a nice amount of time.
YouTube chooses the audience for your shorts based on the performance of the video. When YouTube first introduces it, the audience may not like it, causing a -ve reaction, and your video may not be featured on the shorts rundown.
However, YouTube will test your video with a diverse audience over time and may tailor it to current audience preferences. As a result, YouTube will consider this a positive response and may include your video in the assortment of Shorts for the public to offer.
Enter the Appropriate Hashtag
#shorts is the YouTube Shorts hashtag. Many people make the mistake of using the wrong hashtag in their material. The #short (without the “s“) is the most common type of error. Using the relevant hashtag, such as #shorts, will help the YouTube algorithm recognize that the content is intended to be YouTube shorts rather than a standard video.
Having established that, it helps a lot if the YouTube algorithm recognizes your content. Therefore, when you upload or make your short, I encourage you to pay attention to the hashtag you use. It will help you to increase the number of views and engagement on your YouTube videos.
Make YouTube Shorts Relevant to your Main Material.
Subscribers are the first to interact with your videos, be it shorts or regular video material.
Because your films attract their interest, you have a loyal following. So, making movies with their preferences in mind will result in more interaction and a greater chance of being featured on the shorts rundown. You can also reuse the video material to ensure it stays true to your brand theme.
Edit your Videos Carefully.
Since Shorts is a “short” film, you have to keep the audience’s attention and keep them interested throughout the video. Make sure your videos/movies are edited with professional software to thrill your audience.
Take Advantage of YouTube Shorts!
Now that I have explained everything about these short videos. Feel free to use them to reach a larger number of people. One of the ways to keep your business up to date is by using social media.
YouTube is one of the most popular video apps, so it definitely helps you connect with your potential audience.
If you are using the YouTube Shorts, follow my recommendations, maintain good video quality, and convey a modern image of your brand.
Learn how to create a YouTube channel and monetize by taking this course on YouTube Mastery program.
Conclusion
To sum it up, YouTube Shorts is a fantastic way for little-known channels to gain exposure with little to no work. Can you make money from YouTube Shorts? The short answer is, Yes!
Videos will only take a few minutes to shoot and edit, but the potential payoff is huge. I hope you find this material useful in your research and aim to gain popularity on YouTube.
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